Grimes Grid1

 Joel Head Shot

Grimes Grid2

Joel Grimes

Monday, February 8th (add'l fee $99.00 if you're attending the Expo) 

No discounts or codes honored

Program Description:

This event is a must for those who want to take the mystery out of using strobe lighting and learn to become a creative force and THINK LIKE AN ARTIST.

Throw out those lighting diagrams and those annoying lighting ratios and sell your flash-meter on eBay!  Well, that may be a bit drastic, but think about this:  a technical instrument can never make a creative artistic decision--this is reserved for the human mind. In this one day session, Joel will be covering how to use all sorts of modifiers such as soft boxes, the beauty dish, octagon banks, umbrellas, grids, etc., while working from an intuitive, feeling approach. This is, without question, the key to the whole creative process. You will be presented with ways on how to develop your personal creative vision that is unique to you.

Over this jam-packed full day, Joel will be having a few fashion/beauty/sports models on site for the hands-on lighting demonstration portions. Each of the attendees is invited to bring his or her camera and capture the various setups and lighting techniques covered in the lecture for future reference. An opportunity to experiment with and not to be overlooked, Joel will be covering his Photoshop techniques used in his photographs, including the HDR techniques used for all of his backgrounds. Joel holdz back nothing in revealing his photographic process.

Joel's Bio:

Joel says, "Be an Artist. Live Your Dream…"

For me, art is an extension of life. I believe my passion to create is built into my very DNA. Art is not simply defined by the finished product, but by the process one pours into the very act of creating.

As a young child, I had to be drawing, painting, sculpting, playing music or building something. Anything that I could call my own--my stamp, my signature, my creation. To step back and say, "I did that."  It is an explosion of self-expression poured out in the unending process of living. Creating is as natural as breathing.

Attending my first official art class in middle school was nothing short of heaven. To have art taught in an academic classroom gave validation to the process of creating. It wasn’t until my freshman year in high school that I was first introduced to photography. From the very beginning, it was a perfect marriage. By the time I began attending college, my passion for the photographic process was all-consuming. In 1984, I received a BFA in photography from the University of Arizona and soon after established a commercial studio working out of Denver, Colorado.

Even working in the commercial arena, I have never ceased to view myself as an artist. To position myself any other way would be absurd. I believe it is this uncompromising passion to create that has allowed my commercial work to compete in the market place.

For over 26 years, I have worked for many of the top advertising agencies across the globe. Over the years, my assignments have taken me to every state across the USA and to over fifty countries around the globe.

In 1992, I produced my first coffee table book, ‘Navajo, Portrait of a Nation’ which received a number of photographic and design awards and produce an eighteen-month solo exhibit at the Smithsonian American History museum.

In defining my work, I view myself as an illusionist; creating images larger than life. The photographic process is in a constant flux of change. I believe embracing that change gives me a greater option to fulfill my vision as an artist. Without question, I believe we are in the greatest age of photography since its conception.

Over the years, I have sought to be an ambassador for the photographic process, by teaching workshops and offering video tutorials. I feel that by being an open book with my process, I have an opportunity to inspire others to follow their dreams and passions to create.